Of all the variations of plum, eggplant or aubergine is the shade that flatters everyone, unlike some of its paler cousins. It won’t make you look tired and is dark enough when you want to smoke things up. Even as a nail colour, it’s luxe, not tacky.

Clockwise from top: Dior Vernis nail polish in 782 Silver Purple, $33. Make Up Store Microshadow in Dita, $26. Bourjois Smoky Eyes Trio in Violet Romantic, $24. Chanel Rouge Allure lipstick in 147 Maniac, $44. Sally Hansen Insta-dri Nail Color in Pronto Purple, $12.90. Dior Style Liner in 174 Sparkling Purple, $45